Inside the Peter Do Club
Something Special Happened in Toronto Last Week
Inside the Peter Do Club: A Three Day Pop-Up in Toronto
This past week, Peter Do Club was brought into a physical space for the very first time, and lucky for us, it happened right here in Toronto. The three day pop-up was in partnership with Archival Toronto, “a creative collective that celebrates fashion, design, and culture through meaningful experiences aimed at uplifting the next generation of Canadian creatives.”
Here’s what went down:
1 The Peter Do Club Pop-Up Shop
The pop-up was hosted in a minimalistic, industrial space. It was an immersive shopping experience featuring signature Peter Do pieces, exclusive limited edition items made just for Toronto, and some beautiful archival styles, all available to shop in person.
Peter and his team were there for the full three days, chatting with customers, walking people through the collections, including a brand new line made entirely from machine washable fabrics. Classic Peter Do tailoring at a more accessible price point.
There was also a made-to-measure experience where customers could choose their own colour for a poplin shirt. Peter also debuted a new overnight/carry-on bag, a super sleek take on a leather duffle. Attendees could see the bag up close and even flip through a swatch book to order their own in a custom colour.
2 Peter Do in Context – Designer Q&A Hosted by Archival Toronto
The second part of the weekend was an intimate Q&A with Peter himself, hosted by Archival Toronto. It was an honest conversation about his career path and the moments that have shaped his journey as a designer.
It all happened in the same space as the pop-up, which made it feel extra personal. Seats were limited, which made for a cozy setting where emerging designers, industry professionals, and fans had the chance to really connect with Peter and ask questions. A very special and engaging community event.
3 The Peter Do Club Dinner Club
To wrap up the weekend, there was a beautifully curated dinner paying tribute to Peter’s Vietnamese heritage. It was done in collaboration with Xin Mơi, “a Vietnamese supper club from New York,” and See You Soon, “a local creative culinary studio in Toronto.”
The pop-up space was totally transformed into a warm, intimate dining setup with a menu made just for the night. It was cozy, intentional, and such a thoughtful way to close out the experience.
A Note to Retailers and Brands
This event was a masterclass in community building, immersive retail, and authentic brand engagement. Tickets to the dinner and Q&A sold out fast, which shows there’s clearly a demand for more of this in Toronto. Community-first events like this are so powerful not just for brand awareness, but for creating real, lasting connections with customers.
The space buzzed with genuine fans and curious shoppers no gatekeeping, no endless waitlists, just great energy and real interaction. For brands looking to build meaningful relationships with customers: this is what connection looks like.
